A Fresh way to meal prep
Updated: Oct 7, 2021
Fresh Prep delivers convenient and sustainable solutions to meal prep
Dhruv Sood is a UBC alumnus in Finance and Logistics. He is now the Co-Founder and Co-
CEO of Fresh Prep, Western Canada’s most sustainable meal kit. He loves building things, and
oversees the engineering and technology teams at Fresh Prep, and has a keen interest in the
never-ending construction projects as the meal kit company expands into new markets.
Fresh Prep is a meal delivery service that thinks outside the box. Its mission is to deliver
convenient and sustainable solutions to everyday food challenges, by providing customers with
a simple solution to meal preparation while ensuring sustainability of its business is top of mind.
A journey towards sustainability
Every single year, Canadians alone throw away 3 million tonnes of plastic waste. If that’s not
enough to create change, food packaging waste comprises of almost 30% of household waste
and less than 10% of that household waste gets recycled.
One culprit is the increasingly popular meal kit companies that traditionally wrap individual
ingredients in single-use plastic and fill the box with non-recyclable plastic ice packs.
When childhood friends Dhruv Sood, Becky Brauer and Husein Rahemtulla started Vancouver-
based meal kit company Fresh Prep in 2015, they knew there was a better way. Their mission
was to create a sustainable meal kit and they were determined not to add to the widespread
packaging problem that already existed.
The company hired a team of designers to develop a meal kit from the ground up that provided
a solution to single-use plastic waste. As a result of these efforts, Fresh Prep launched its Zero
Waste Kit packaging solution in 2021. The Kit itself is made up of a dishwasher safe, BPA- free,
reusable plastic and silicon container that is delivered in our reusable, insulated cooler bag.
Currently, Fresh Prep estimates around 19g of single-use plastic will be saved per meal kit
using the Zero Waste Kit, which drivers pick up from customers and return to Fresh Prep for
cleaning before reuse. Through its “return and recycle” program, Fresh Prep has offset over
101 kg of soft plastics from landfills in 2019 alone. At scale, if all Fresh Prep customers regularly
ordered Zero Waste Kits each week, the company would be diverting 500kg of soft plastic per
week — that’s the same as the weight of a mini caravan!
Coming up with new recipe ideas weekly can be a challenge, but Fresh Prep provides
customers with the convenience of pre-chopped ingredients and delicious recipes that can be
made in 30 minutes or less delivered straight to their door, while supporting a company with a
local, environmental, and sustainable focus. Each week, customers can receive tasty meal kits,
and include extras from local companies like sourdough loaves from Nelson the Seagull or
savoury pies from Aussie Pie Guy.
Fresh Prep will continue to help its customers prepare their meals in a convenient way while
ensuring sustainability of its business is top of mind. It’s not about promising an unattainable
vision or trying to offset your own emissions by making grand commitments, but offering
practical solutions that provide an easier cooking experience and an accessible sustainable
solution for customers, without the added cost of time or money. Now is the time to shake up
systems that have created wasteful practices, and support new innovations that will be essential
on our path to a more sustainable world.
To try FreshPrep today use our code to get 3 free meals!
INFUBC21 or follow our link https://www.freshprep.ca/INFUBC21